Vincent Panozzo, former managing director of Mediawan, becomes a shareholder of Virality®

Who is Vincent Panozzo?

A television man who has been creating programs that bring people together for more than twenty years.

Vincent Panozzo has been part of the major shifts in television, from prime time to streaming platforms. He started at TF1, where he took part in the launch of Star Academy. He then joined Shine France and EndemolShine France as head of programming, where he contributed to the development of The Voice and LOL: qui rit, sort!

In 2021, he became managing director in charge of content at Mediawan, heading the group's entertainment division: Troisième Œil Productions, Maximal, Réservoir Prod and Electron Libre, which produce shows such as C à vous and C dans l'air. Since 2025, he has focused on advisory work, investment and production.

Why is he joining Virality® as a shareholder?

Because a program now meets its audience in a vertical feed, and Virality® has built the tools to make that happen.

“Today, a program meets its audience in a few seconds, in a vertical feed. Tanguy and Adrien have built the engines to make it happen. Clipping will become a line of its own in media plans.” Vincent Panozzo, partner, Virality®

Launched in 2026, Virality® starts from one observation: making good content is no longer enough, it has to break through. We explain it in detail in our article on why good content is no longer enough. The agency designs virality engines: measurable systems, paid on results, each exploring a new way to make its clients' content break through.

What will his role be at Virality®?

Supporting the agency's acceleration with key accounts, and championing clipping with industry decision-makers.

TV groups, music labels, streaming platforms, film distributors and video game studios: these are the players Virality® wants to support at scale. Vincent Panozzo takes charge of strategy and of championing clipping with their leaders, on three fronts.

Strategy. He advises the founders on the agency's growth and its positioning with key accounts.

Network. He opens doors to decision-makers in TV, film, video games and online gaming.

Field. He attends the most strategic meetings, alongside the founders.

“Vincent knows broadcasters and producers from the inside. His reading of the market and his network help us reach the next level with key accounts.” Tanguy Saïas, co-founder, Virality®

What is Virality®?

The #1 French clipping agency, which spreads its clients' content on TikTok, Instagram Reels and YouTube Shorts.

The core of the business is clipping: 500+ clippers, 100% French, extract the best moments of a program and distribute them on 2,000+ accounts, drip by drip, to maximize the reach of each video. Views are guaranteed by contract and certified by the AntiBotSystem®.

The agency's reference campaign: the launch of the series Les Fumiers on Prime Video. 370 clips published, 13.2M cumulative views, 87.4% audience in France and 73% aged 18-34.

The agency now brings together four offers, four virality engines:

ViralClips®, clipping. Long-form content cut into hundreds of clips, distributed by 500+ clippers. Discover ViralClips®.

ViralHits®, music. Tracks paired with viral clips to push them into the trends. Discover ViralHits®.

ViralContent®, production. No content to clip? Virality® shoots it, designed from the start to be clipped. Discover ViralContent®.

ViralSpots®, sponsoring. A brand's logo on high-potential videos, in front of the right audience. Discover ViralSpots®.

What is Virality®'s ambition?

To become the clipping reference across the French-speaking world.

Vincent Panozzo's arrival marks a new stage for the agency, after its launch in 2026 and a first reference campaign for Prime Video. For TV groups, platforms and studios, the question is no longer whether to be present in vertical feeds, but how to make a program break through there at scale. Our article on clipping in France in figures gives the market benchmarks, and our guide to choosing a clipping agency details the criteria to check before getting started.

The announcement was covered by Satellifacts. To meet the team and see the agency's offices in Paris, visit the Agency page. To launch a campaign with Virality®, the #1 French clipping agency, see the pricing page.