Behind the scenes of clipping.
Formats, hooks, algorithms, distribution. No theory, only what works.
Vincent Panozzo, former managing director of Mediawan, becomes a shareholder of Virality®
Vincent Panozzo, former managing director of Mediawan, becomes a shareholder of Virality®, the clipping agency, to accelerate with key accounts.
A clipping campaign, step by step: from the view goal to the final review
How a clipping campaign works: view goal, framework, content upload, clip production, distribution, certified views and final review.
Clipping on Instagram Reels: your content cut and distributed by dozens of accounts
How clipping works on Instagram Reels: content that works, differences with TikTok and Shorts, image control, CPM pricing and launch.
Clipping on YouTube Shorts: your long videos, cut and distributed at scale
How clipping works on YouTube Shorts: content that performs, differences with TikTok and Reels, brand control, CPM pricing and launch.
Clipping on TikTok: your best moments, distributed at scale
How clipping works on TikTok: content that performs, own account or campaign, brand control, CPM pricing and launch.
Measuring a clipping campaign: what really counts
Certified views, cost per view, engagement, brand impact: how to measure a clipping campaign and read a report without being fooled.
Clipping for streamers: your best live moments, seen everywhere
How clipping turns your Twitch streams into TikTok, Reels and Shorts clips: moments to extract, sponsorship, CPM cost and launch.
Podcast clipping: making every episode travel
How clipping turns a podcast into hundreds of short videos on TikTok, Reels and Shorts: sequences to extract, volume, CPM cost.
Clipping or video ads?
Media buying, targeting, cost per thousand, perception: what separates a video ad campaign from a clipping campaign, and when to choose one or the other.
The campaigns we turn down
Library too thin, framework too rigid, budget below threshold: the four cases where a clipping campaign cannot work, and how to spot them.
The content that clips, and the content that doesn't
Not all content lends itself to clipping. The criterion that decides whether a format will circulate, and why corporate content almost always fails.
Clipper, a job in short supply
Demand for clippers grows faster than the number of trained editors: why the job is in short supply, what it pays, how to get in.
Clipping in France in numbers
Real CPMs, earnings per clip, production volumes: the data observed on the French clipping market, from campaigns run by Virality®.
How to choose your clipping agency
Clipper network, billing model, reporting, brand framework: the 7 criteria to review before signing with a clipping agency, and the traps.
Clipping agencies in France in 2026: the ranking
Which is the best clipping agency in France? The 2026 ranking of agencies, with scores per criterion (support, network, views, price) and an overall score.
How much does a clipping campaign cost?
How much does a clipping campaign cost? Real CPMs, budget thresholds, comparison with paid advertising and what makes the price vary. With figures.
Clipping or UGC: which one to choose
Clipping and UGC are often confused. Differences in production, cost, volume and control, and how to know which one fits your situation.
Making a clip that breaks through: the method
Why some clips pass a million views while others stall at 300. Choosing the sequence, the hook, subtitles and posting rhythm explained.
Becoming a clipper: what it really pays in 2026
How much does a clipper earn in 2026? Pay per view, thresholds, multipliers and the method to start without an audience or costly gear.
Why good content is no longer enough
Producing good content no longer guarantees visibility. Why distribution has become the real bottleneck, and how to get around it.
Clipping explained for brands
Clipping turns your long-form content into hundreds of clips distributed by a community of creators. How it works, CPM cost and conditions for success.
Clipping, sure. But who is it for?
Pick your profile: we show you the offer that best fits your goal.
Grow your audience without spending your days on it.
Your podcasts, lives and long videos cut into hundreds of clips, to win new followers every day.
Discover ViralClips®Get your catalogue discovered and nail every release.
Your films, series and shows turned into native clips, posted where the urge to watch begins.
Discover ViralClips®Spread your programmes beyond your own accounts.
Your interviews, debates and highlights posted every day on 2,000+ community accounts.
Discover ViralClips®Get seen by your target, with a controlled cost per view.
Your existing content clipped and distributed on a CPM basis, with a guaranteed view target.
Discover ViralClips®No content to clip? We write the formats and run the shoots, then ViralClips® distributes.
Discover ViralContent®Your logo on viral videos from the pages your target already follows.
Discover ViralSpots®Build awareness fast and drive downloads.
Hundreds of clips showing your product in use, posted on TikTok, Reels and Shorts.
Discover ViralClips®Demos, testimonials, real-life scenes: we shoot the content that makes people want to try.
Discover ViralContent®Your app on viral videos from the tech, gaming and lifestyle pages your target already follows.
Discover ViralSpots®Make a track take off and fill the venues.
Your tracks added to hundreds of community clips to climb the trends.
Discover ViralHits®Your music videos, lives and artist interviews cut and posted by the community.
Discover ViralClips®Keep the event alive long after the final whistle.
Your matches, highlights and behind-the-scenes in clips, posted during and after the event.
Discover ViralClips®Add an organic layer to your media plans.
Your logo built into viral videos on affinity pages: aviation, cars, sport, food, tech, travel.
Discover ViralSpots®Your clients' content clipped and distributed on a CPM basis, tracked live on The Hub®.
Discover ViralClips®
Your next million views starts here.
Launch your campaign and track your views live on the Hub®. No content? We shoot it for you.
No commitment. Paid on success. Guaranteed views.